How Do I Name My Brand?

Creating a Brand Name

• Customers seek quick, easy ways to recognize brands, driving the need for effective names.
• A name can be a brand’s most significant asset, promoting differentiation and accelerating acceptance.

The 9-Step Brand Naming Framework

1. Understand your brand’s essence
2. Do a Competitive Analysis
3. Pick four adjectives to describe your target market
4. Use brand name generators and check names

Naming Your Personal Brand

• Brainstorming is the initial stage of creating a brand name that truly reflects your unique selling proposition and personal values.
• Building your personal brand comes down to the key principles: consistency, niche, and authority.

How Brands Choose Their Names

• Brands come from many different origins and can be quite interesting.
• Consider target audience and brand values.

Method For Choosing A Brand Name

1. How can you create a unique brand name?
2. How do you brainstorm brand names?
3. What makes a brand name catchy?

The Importance of Choosing the Right Brand Name

• The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance.

How to Choose a Brand Name

• By defining its role in fulfilling marketing objectives for a product, you will know what makes a good brand name.

Choosing the Perfect Brand Name

• Most importantly, how to choose your brand name.