A logo should be simple, unique and memorable. Consider digital factors like screen size and device compatibility which shape logo design and placement. Skillful logo placement ensures the logo looks good and functions across contexts.
Plan the logo design project in steps:
- Client brief with design objectives.
- Research color, style and competitors.
- Brainstorm ideas and sketch concepts.
- Refine and digitize top concepts.
- Get client feedback.
- Submit final logo with files for print and digital use in AI, EPS, PNG, JPG formats.
- Inform client about commercial fonts used.
Understanding the anatomy of a logo is critical for effective communication through visuals:
- The mark/icon represents the brand.
- The typography is readable.
- They are memorable when used together.
- Logos also commonly have a tagline.
To finalize a project, it’s essential to organize and deliver properly formatted files and variations:
- Include logo source files and a style guide in the delivery package.
- Provide basic variations of the logo: full color, black, white, and monochrome.
- Inform the client about any commercial fonts being used.
Follow a structured guide to plan and organize a logo design project:
- Use tools like Milanote for managing the design process.
- Ask your client to provide a mood board to set the tone and focus the design.
Remember that a strong logo like Nike’s swoosh is the result of a well-defined project plan.
When deciding logo layouts, consider the length of your company name, as short names allow more layout options, whereas long names limit choices.
Asking for a mood board from the client helps in setting the tone and direction for the design process.
The logo design process is shared among designers but varies in execution. Common steps include:
- Research the brand and competitors.
- Sketch ideas.
- Refine concepts digitally.
- Get feedback.
- Deliver final logo files.