How Do I Protect My Business Name in Alabama? Registering a Business Name in Alabama

Determine Business Structure:
- First determine your ideal business structure in Alabama: sole proprietorship, partnership, corporation, or LLC. Each has pros and cons regarding liability protection and taxes.
Confirm Name Uniqueness:
- Search Alabama’s Secretary of State website to confirm your chosen name’s uniqueness. Similar names already taken are red flags.
Register with Secretary of State:
- Register your business name with Alabama’s Secretary of State. Fees vary based on your structure. Registration lasts until you discontinue the name.

Managing Business Name Changes in Alabama

Consider Filing a DBA:
- Consider filing a “Doing Business As” (DBA) even if not required. Can change as frequently as desired but fees apply each time. Helps separate business and personal assets. This operating name differs from your legal name.
Maintain and Update DBA:
- Update your DBA by filing amendments with the Secretary of State when needed.

Protecting Your Business Name:
- You can protect your Alabama business name by applying for a trademark. This provides federal protection over your brand extending beyond state lines. The process takes 7-9 months through the USPTO.
Trademark Process:
- Trademark registration with USPTO prevents others in your industry from using your name nationally. Apply through their website or use an attorney.

State and Federal Agencies:
- Notify relevant agencies like IRS and state tax office when you change a business name in Alabama. Update licenses, bank accounts, etc.