Choosing and Registering a Name
To register a business name in Wisconsin, first decide your business structure – LLC, corporation, partnership, or sole proprietorship. Check if the desired name is available and unique. Research and choose a unique business name reflecting your identity and services. Ensure it complies with Wisconsin’s naming laws. File the name with the Wisconsin Department of Financial Institutions. If operating under a different name, register a DBA (“Doing Business As”) by filing a certification of trade name with the County Register of Deeds.
Preparing for Launch
Before launching your Wisconsin business, acquire necessary licenses and permits based on location and business type. Create an LLC by submitting articles of organization, paying fees, and meeting legal requirements.
Frequently Asked Questions
Where do I register my business name in Wisconsin?
Check if the desired name is available and unique with the Wisconsin Secretary of State. File the name with the Department of Financial Institutions. If operating under a different name, register a DBA by filing a certification with the County Register of Deeds.
How much does it cost to register a business name in Wisconsin?
You can reserve the business name with the Wisconsin Secretary of State for $15. Additional costs vary depending on the business structure and any licensing fees.