How Do I Start a Platform? Attracting People to Your Platform

Developing a Platform

How do you attract people to your platform? Develop one side of the market first. Seed with free data first. Your website is your home base: a place where your audience can consume valuable content.

  • Choose the layout you want.
  • Practice patience. Building an audience and revenue takes time.
  • Seek input early when launching a platform from connections or an agency.
  • What drives user adoption when launching a platform are clever incentives and push strategies, like the one Twitter demonstrated.

How to Start and Monetize a Platform

Getting Started

How do I start a new platform?

  1. First, buy a domain name.
  2. Ensure your product works on all devices and systems by testing security.
  3. Choose a CMS and begin building your site’s layout.

Monetization

How do digital platforms make money?

  • Platforms like Google and Facebook earn through advertising because their content is free.
  • Millions of users visit these sites daily, viewing ads.

Building Your Platform

Key Elements

  1. Your Website: Your site is your home base where audiences consume content. Make a strong first impression – you only have seconds to grab their attention.

Building Your OTT Platform

  • Choose features
  • Select monetization models
  • Build on a proven platform
  • Distribute across devices
  • Market to gain users

Creating Custom Software

  • Define minimum viable product (MVP)
  • Choose appropriate technology
  • Decide whether to build in-house or outsource
  • Create main container and agents to manage platform
  • Deploy containers and agents

Promotion Strategies

  • Social media
  • Influencers
  • SEO
  • Email
  • Referrals
  • Affiliate marketing
  • Paid advertising

Creating a Business Platform

To create a business platform, follow these steps:

  1. Define needs and goals.
  2. Integrate systems.
  3. Provide value to attract multiple types of users quickly.

For creating a website specifically:

  • Use Google My Business to add company name and services.
  • Publish the site and add content.

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