Salary Information for Jingle Writers and Runners
Jingle writers hired to write a specific jingle are paid one amount for the song and another amount if it is aired. Other jingle writers might be paid per hour or get money when used in a commercial.
According to the Maxizip website, a jingle writer usually earns anywhere from $100 to $8,000 for each jingle package. Pay can go up to $20,000 depending on the employer.
Jingle Runners earn between $36,000 and $89,000 per year. If your commercial goes to air, you’ll get an upfront fee, which will depend on your deal with the agency. It’s usually five to ten percent of the commercial budget.
Royalties and Earnings for Jingle Writers
$500 to $1,500 is reasonable for a commercial song. The fee for a simple jingle can be $250. You get backend royalties, depending on how much the ad gets used on air.
Importance and Returns on Jingles for Marketers
Jingles offer advantages to marketers. They develop brand recognition and communicate messages to customers. Jingle writers sell their work for about $10,000 per jingle to local or regional markets.