How Do Stores Pick Their Music?

Background Music Providers

• Stores get their music from background music providers.
• The biggest in-store media provider is Mood Media.
• Stock music is also sold through other online providers with special licensing for retail businesses.

Impact of Music on Shopping Behavior

• Slower, more leisurely music causes shoppers to spend more time contemplating purchases and leads to increased sales.
• Uptempo or fast-paced music encourages quicker shopping and fewer purchases.

Importance of Music in Retail

• Music in stores reflects a brand’s identity and influences customer satisfaction.
• The right music choices can drive 37 percent more sales than a random playlist.
• Brand-fit music is connected to the in-store experience and customer satisfaction.

How Stores Choose Music

• Stores have different ways of choosing songs. Walmart (WMT) has its own radio station, Walmart (WMT)Radio, and DJs select songs.
• Some stores work with third-party providers like Mood Media or Soundtrack Your Brand.

Music Licensing and Effects on Shopping

• Business owners are required to pay for licenses to play music at retail stores.
• Classical background music increases shoppers’ willingness to spend.
• Classical music may create a sense of sophistication or luxury, benefiting certain types of stores.

In-Store Music Strategy

• A smart in-store music strategy considers the effects of music on customer pace and flow through the store.
• Calm music at a low volume makes people wander slowly, while energetic, loud songs make people accelerate their pace.

Retailers and Streaming Services

• Stores use services like Mood Media for in-store music.
• Popular artists like Taylor Swift, Ed Sheeran, and Colbie Caillat are successful choices for retail music.

Playing Music in Stores

• Apple maintains playlists of tracks at its stores for a modern and appealing shopping experience.
• Stores can set the pace of shoppers through music selection.

Licensing and Requirements for Playing Music

• Retail premises require licenses to play music.
• Stores can utilize music services like Apple Store Music on Spotify.

Conclusion

• The choice of music in a retail store impacts customer behavior and can enhance the overall shopping experience.