Tips to Get More Customers at a Gas Station
- Keep your pumps and surrounding areas clean.
- Encourage reviews and referrals.
- Provide excellent service.
- Use a digital loyalty program.
- Rely on visual appeal.
- Partner with local businesses for discounts.
- Decorate properly for your opening.
- Send out promotional materials so residents know about your station.
- Offer competitive pricing.
- Offer additional services.
- Start with mastering the basics.
- Offer local specials to stand out.
Operating a Gas Station
Running a gas station is no easy task. With the right know-how, it can be one of the most profitable ventures in the country, according to Entrepreneur.
Market Analysis and Location Tips
Market Analysis
- Gas station market analysis covers various markets including natural gas refueling stations and gas station equipment.
- During 2020-2024, the gas station equipment market will grow by over $42.4 billion.
- APAC will be a key market for gas station equipment and about 35% of the market’s growth will originate from this region.
Best Location Considerations
- Understand profitable factors for gas station location, such as adjacency to busy highways or malls.
- Find a station close to your existing home or within a short commuting distance.
- Avoid being an "absentee owner" as gas stations and convenience stores require hands-on management.