Instagram has evolved into a powerful tool for businesses to showcase and sell products. Over 130 million users tap on an Instagram Shopping post each month. If you have products to sell, it’s time to set up your virtual storefront on Instagram.
Setting Up Your Shop
Fortunately, Instagram released Shops to provide a connected shopping experience. Retailers can now set up a storefront in the Instagram app where shoppers can browse and buy products without leaving Instagram.
You can visit a shop from an Instagram business profile or through Instagram Stories and Feed. To set up an Instagram Shop:
- Ensure you can sell on Instagram.
- Integrate products on platforms like WooCommerce or Shopify.
- Have an Instagram business account.
- Follow simple steps to set up your Instagram Shop quickly.
Marketing Your Products
When tagging products, use hashtags your competitors use for engagement or tools like Hopper to find the best hashtags. Popular content formats include posts, Reels, and Stories. If you combine hashtags with Instagram Shopping, posts can appear to users with a shopping bag icon showing the product is available to buy.
60% of people say they discover new products on Instagram. Tagging products on Instagram ensures customers can find items and make impulse purchases. The strong visual focus of Instagram makes it a great avenue to explore for selling products online.
Remember, to activate Instagram Shopping, you simply need to integrate your products and have an Instagram business account.