Benefits of Owning a Billboard
- Owning a billboard provides large companies regular income cash flow.
- Billboards return about 20% on investment.
- Highway billboards’ income rate grows higher, up to 60% of revenue.
- Billboard advertisers see $6 return for every $1 spent, a 497% return on investment.
Billboard Characteristics
A typical billboard is twelve feet high with upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide, as bulletins or poster panels.
Advertising Strategies for Billboards
Nonetheless, research is vital to attaining 3:1 to 5:1 ROI from billboard ads. Planning to develop and measure effectiveness is vital for improving return on investment. For example, you can add a call to action with a unique QR code to track conversions.
Cost of Billboard Advertising
- Billboard ad costs vary based on estimated reach, traffic, and location.
- The provider charges monthly, from $250 in rural areas to $50,000 in high traffic cities, about a $850 monthly rate.
- Digital billboards may cost more than traditional ones, about $2,100 per campaign.