How to Come Up with a Brand Name
To help your business become a household name, explore how to come up with a brand name and share examples of how popular companies decided on their names.
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A good brand name highlights your company’s mission, vision, and values while showing creativity. It powers everything else forward – the visual design, messaging, and interactions with customers.
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Before starting, finding the best name for your brand is not easy. Consider hiring a specialist in brand naming, as your brand name is critical for conveying the right message to customers.
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When coming up with a name, focus on adjectives that represent your brand values and the emotions or experiences you want consumers to have.
The 9-Step Brand Naming Framework
- Understand your brand’s essence.
- Do a Competitive Analysis.
- Pick four adjectives to describe your target market.
- Use brand name generators.
- Seek customer feedback on potential names.
- Check name length, sound, ease of spelling, pronunciation, and translation.
- Ensure name aligns with business model and resonates with target audience.
- Check domain names, trademarks, and social media handles.
- Relate name directly to your product or use founder name/geographical reference.
Creating Your Brand Name
- Start by describing what the name should convey or represent. This serves as a reference when generating ideas.
- Ensure your name aligns with your business model and resonates with your target audience to help your brand stand out.
- Check availability of the chosen name to avoid mistakes. Consider shorter names with 3-4 letters/syllables.
- Get customer feedback on potential names. Ensure the name is easy to spell, pronounce, remember, and translates well.
- Taking a thoughtful approach to summarize your mission, values, and identity helps in choosing the right name.