Brand Marks in Branding
A brand mark is the visual elements of a company’s brand that make it recognizable. Brand marks help create brand recognition and identity. Some tips to create an effective brand mark are: choose one that represents your brand, make it easy to understand and remember, ensure it conveys your identity, be consistent, and make it timeless.
Creating a Brand Mark
Creating a brand mark starts with an idea to visually articulate your brand strategy. Simplicity and memorability are keys to an effective college brand mark. Standard brand marks directly refer to the company or product, like Apple’s logo. Abstract brand marks are conceptual. Consistency over time is important. AI tools like Brandmark provide logo ideas, fonts, colors, and more to kickstart your branding.
How to Make a Brand Mark
- First, come up with a unique design, either by creating a custom symbol or using an existing meaningful one.
- Next, add color and texture.
- Finally, include your company name or slogan.
Examples
Examples of effective brand marks are Apple, Nike, Coca-Cola, Advil, and Tylenol. Guidelines for an effective brand mark: Keep it simple and memorable. Make it timeless and appropriate. Combine shapes, colors, and placement to make it recognizable. Don’t use common designs. Ensure it works across media.
Trademark vs Brand Mark
The difference between a trademark and brand mark: A trademark identifies a product; a brand mark is the logo. Branding builds customer relationships and loyalty. Ultimately, the best brand mark connects quickly and passionately with your target audience.