Identifying Your Target Audience
- Identify your target audience: The first step is to determine who your target audience is and what they are interested in.
Monitoring Progress
- Monitor your progress: Finding advertisers for your podcast can be a great way to monetize your content and generate revenue.
Benefits of Podcast Advertising
Podcast ads generate twice the engagement of radio ads. The intimate nature of podcasts makes them an ideal medium for advertisers to connect with engaged listeners. As the popularity of podcasts grow, advertising on podcasts is expected to grow rapidly over the next two years, with the spend expected to hit $316 million in 2018. There is no "adblock" for podcasts, making it difficult for listeners to ignore the ads. Host read ads are still the most successful podcast advertisements to date.
How to Buy Podcast Ads
- How are podcast ads bought?
To be successful in podcast advertising, you must first start to get several subscribers. This way, your podcasts can reach a large number of people who are likely to be turned into leads. Note that these sites are purely free. Thus, your message can be listened by several people.