How Do You Get Your Ad on a Billboard?

Creating a Billboard in Photoshop

To create a billboard, open Photoshop. Enter dimensions for the billboard, typically along highways and cities. Billboards reach drivers and pedestrians. This tutorial teaches designing a billboard in Photoshop. Download the PSD file to follow along if new.

Billboard Specifications

The average print pixel size for a billboard is 19,008 x 8,640 pixels, totaling 164.2 megapixels with a 2.2 aspect ratio. With bleed, a billboard is 19,296 x 8,928 pixels, equaling 172.3 megapixels.

  • Aspect Ratio: When designing different sizes, consider the aspect ratio, which is the relationship between width and height. A 14 x 48 feet billboard has a 3:1 aspect ratio.

Design Tips

On the placeholder layer, create a rectangle approximating the billboard canvas size. Simplicity is key to great design. Make text large and use bold, non-serif fonts.

Contact the billboard company for exact file requirements. They have Photoshop and InDesign templates with dimensions and color profiles. Use the template.

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