How Do You Market Bottled Water?

Bottled Water Market Overview

The bottled water market size is expected to reach USD 505.19 billion in 2028.

Promoting Water Bottles

  • Promotional Strategies: Logo or photo, company address, use the water bottles as social media giveaways.
  • Historical Significance: Early drinkers believed that mineral springs had therapeutic properties. Jackson’s Spa in Boston sold the first commercially distributed water in America in 1767.

Starting a Bottled Water Business

  • Business Setup Steps: Start a bottled water business by planning and forming a legal entity. Register for taxes and open a bank account.
  • Market Analysis: Identify target market and document market size and trends. Address pricing, promotions, and place. Market drivers help understand the impact on growth.

Key Market Insights

  • Industry Data: Nestle Waters North America sold 8.8 billion gallons of bottled water in 2018.
  • Safety Concerns: Researchers published findings that tap water is safer than bottled water.
  • Market Growth: The Bottled Water Production industry is $7.8bn in 2021, with the market expected to grow at 11.1% from 2021 to 2028.

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