McDonald’s Self-Service Ordering Kiosks Benefits and Usage
McDonald’s started testing self-service ordering kiosks back in 2003. Using a kiosk, you can explore options, see your order, and place it. Statistics show 30% of customers prefer using McDonald’s self-order kiosks rather than queuing for a cashier.
The upgrade gave more control to customers on what they would like to eat. Kiosks provide fast, casual, and sit-down restaurants the option to let guests order without a server. Digital kiosks can reduce business costs. Benefits include faster service, more accurate orders, and bigger order sizes.
One kiosk benefit is lower calorie consumption. There will also be less food wastage and better prices. As workers push for higher minimum wages, fast food ramps up automation. While new tech may take time to catch on, with incentive, kiosks could help cut labor costs.
Customer Feedback on McDonald’s Kiosks Implementation
We saw employees with lots of patience showing customers how to use the new electronic kiosks. Customer Jean Yinger said it was like using an extra-large phone. Franchise owner Erica Shadoin says customers are "lovin’ it." "It’s easy, it’s bright, people are excited to see the modernization and changes we’re making, so we are seeing a lot of positive feedback," Shadoin said. Kiosks are just part of the improvements coming to McDonald’s.