Game Pitch and Pitch Deck
A game pitch is a concise description of your game, meant to sell the experience to a specific audience. It’s one of the key elements of your game design document.
A game pitch deck is an essential tool for any game developer hoping to secure funding and make their project a reality. But how do you create a game pitch deck that clearly reflects the value and brilliant lore your game has?
Although we can conjure up the concept of an elevator pitch, writing out and presenting game pitches is a bit more nuanced. Video game pitches need to include all the pertinent information about the game.
A good pitching document helps your team keep focus on key goals of the project. More importantly, a good pitching document helps you present your game to others (including investors) as a professional and respectable product.
Crafting a Compelling Game Pitch
What is the structure of a game pitch?
A game pitch is meant to sell the experience to a specific audience. It serves as an overview and introduction to the game, outlining the concept, development timeline, key features, target audience, and potential revenue streams.
When crafting your video game pitch, pitch to the game publisher who creates content similar to your game. Aim for clarity and simplicity so as many people as possible can understand it.
So how should we structure the pitch? A good structure is to cover basic areas like High Concept and Key Features. Start strong with an intriguing hook, explain the gameplay and mechanics, demonstrate the game’s appeal and potential.
Effectiveness of a Game Pitch
A pitch is an offer to trade, to convince people your game has potential and clearly explain risk mitigation. But maybe you need funding to complete your game, negotiate with platforms, or need a partner. That’s when a pitch deck comes in useful.