How Do You Write Doing Business As?

What is a DBA?

The proper way to write your Legal name for DBA is to write your “doing business as” name exactly as you register it with the Secretary of State.

Advantages of Using DBA Names

During the business formation stage, it’s important for entrepreneurs to focus on legal compliance and filing for a DBA name is a great way to do that.

DBA Process and Requirements

To file for a DBA, first choose a unique business name. Then check your state’s specific DBA filing requirements. DBA services can file on your behalf. A DBA doesn’t offer personal asset protection, so most entrepreneurs form an LLC for that.


A company uses a doing business as (DBA) when the name it operates under is different from its legal, registered name.

If an LLC does business under its own name, there is no need to file a DBA. But sometimes the LLCs owners decide they want to use a different name.

DBAs are also referred to as an “assumed name”, “fictitious business name” or “trade name”. The DBA filing requirements and fees vary by state, but the process of registering a DBA is simple and straightforward.

Some of the most common reasons an LLC might want a DBA include: Better marketing.

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