Overview of Nike’s Marketing Strategy
Nike sells athletic products to customers aged 11-45, focusing on teens to develop long-term relationships. It offers sales support, workouts, training programs, and loyalty incentives through apps that optimize consumer experience and provide customer data to improve products. Nike manufactures products through contractors and sells them directly to consumers and through independent distributors, licensees, and sales representatives in 9 product categories including basketball, running shoes, and apparel. As a consumer brand, Nike has loyalty and brand recognition worth $176 billion.
Evolution of Nike Inc
Originally Blue Ribbon Sports, Nike Inc was founded in 1964 by Bill Bowerman and Phil Knight. Core Nike values like inspiration and innovation stem from its origins. It now focuses on direct-to-consumer sales to boost profits and enhance customer experience. Apps like Nike Fit use AI and machine learning to recommend products to customers based on digital foot scans, helping Nike improve shoe design.
Nike’s Sales and Distribution Channels
Nike sells athletic products to customers aged 11-45. It focuses on teens for long-term relationships. Apps offer sales support, workouts, training, and loyalty incentives. These apps optimize consumer experience and provide data to improve products. Nike manufactures products through contractors. It sells them directly and through distributors, licensees, and representatives in 9 categories including shoes, apparel. As a brand, Nike has loyalty and recognition worth $176 billion.