Billboard Visibility and Placement
Assuming you are asking how far away you can see a billboard that is 30 feet tall, the answer would be that you can see the billboard from approximately 606 feet away.
Billboard Advertising Costs & Duration
How much does building a billboard cost? The cost of building a billboard can vary widely depending on a number of factors, such as the size and location of the billboard.
The cost of constructing a billboard can range from $26,000 to $300,000 and often requires financing from banks or an outdoor leasing company.
How long should a billboard be up? In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months.
While billboards can be seen in various different locations, hoardings are only found around construction projects as an interesting combination of a safety barrier and promotional display.
Readability and Size
Are billboards worth it? Ensure that your billboard is close enough for passersby to read. The general rule is that your billboard should be easily readable within 50 meters from where it is set up.
The visibility of a digital billboard is usually double its readability (in our former example: readability 120 meters = visibility 240 meters).
What is the size of a standard billboard? Typically 14 feet high and 48 feet wide, a bulletin provides 672 square feet of space for your ad.
Typically, the further the viewing distance is, the lower the image resolution needs to be. A billboard is typically printed at 10 ppi to 30 ppi.
Regulation and Strategy
Billboard placement is restricted for outdoor alcohol advertising in close proximity to children. Billboards advertising any type of alcohol must be more than 500 feet from schools, public playgrounds, and churches that serve as youth venues.
Traffic speed: Choose a billboard located in an area with a low speed limit and a high flow of pedestrians, allowing you to attract more leads.
Billboards in a commercial/industrial area adjacent to interstate and federal-aid primary highways are governed in a much more relaxed way than typical billboards.
Advertising Earnings and the Six Second Rule
In the most remote locations, billboards can earn you a profit of about $5,000 per location. In more heavily trafficked locations, that can increase to about an average of $20,000. In some of the most coveted areas, your billboard could bring you in more than $100,000.
What is the six second billboard rule?
The six second billboard rule refers to the limited time advertisers have to capture the attention of viewers. If billboard advertisers are fortunate, they have a vehicle passenger’s attention for about six seconds. Six seconds has been touted as the industry average for reading a billboard. As a rule of thumb, less is more! Concision is tough, but headlines that are small paragraphs will not get read. A billboard that’s trying to be too clever will get lost on the audience.
Billboard images should have a resolution of no less than 300 pixels per inch. Use bold, contrasting colors and large, legible fonts that are easy to read from a distance. The 6X6 rule suggests that you should include no more than six words per line and no more than six bullet points per slide.