If you have at least 100 members, competitors will likely see that as a sign that you are doing something right, especially if it’s within your first year of business. The success of a gym isn’t solely about having the highest number of members, but about maintaining a sustainable, engaged, and profitable membership base.
Gym Membership Success Factors
Gym members who go to the gym frequently throughout the week are significantly more likely to maintain their membership over the long term. Knowing this, consider strategies to increase visit frequency. Most basketball gyms make money through membership fees, court rental fees, and merchandise sales. Some also offer lessons, camps, and clinics, which generate additional revenue. The number of customers a successful gym should have depends on the size of the gym, the location, the type of gym, and the target market.
A gym owner of a medium-sized gym could earn around $150,000 per year. The general setup costs for a medium-sized gym are around $125,000 to $300,000. Offering online gym classes can help you reach customers allowing you to make more money. The best part about this is that you can train multiple people at once in an online setting, or you can even do a one-on-one session and charge higher.
The Role of Personal Trainers
In order to keep their workload manageable, a personal trainer should consider whether this will be a full-time career or just something pursued as a side hustle. This choice ultimately shapes the entire experience as a trainer, as it dictates working hours. A 2016 study asked personal trainers how many clients they taught per week. A large majority (84%) provided training full-time. For instance, if you train in a gym, your equipment is likely provided for you. This results in less expense than owning or leasing a training facility.
With the pandemic and restrictions, many people started exercising at home instead of going to the gym. This trend is expected to continue. But they still need a personalized training program that you could provide. Technology is becoming increasingly important in the fitness experience, with the use of wearable devices and apps.
Gym Membership and Personal Training Statistics
How many clients does the average gym have?
- The average gym franchise location typically has 1,000-10,000 members.
- The percentage of the population with a gym membership in your area can indicate potential market size.
Clients Handled by Personal Trainers
- The average number of clients personal trainers have is 20-25 when employed by a gym.
- Self-employed trainers average around 15-20 clients.
- Online personal trainers 50-80 clients.
7 Gym Membership Statistics to Boost Retention:
- A Successful Onboarding Strategy is Crucial for Retention.
- Expect results in about four to six weeks from personal training.
How many members does a gym need to be successful?
- At least 100 members is a positive indicator for success.
- Most basketball gyms make money through multiple revenue streams.
- Earning potential and setup costs for a medium-sized gym vary.
- Offering online training can diversify income sources.
- Personal trainers need to balance their workload with their lifestyle choices.
- The trend towards home workouts and technology use in fitness is growing.