How Many Hours Does It Take to Create a Marketing Plan?

Marketing Strategy Creation Process

• A typical process lasts about a month and over 100 hours.
• Other agencies report similar timelines, though format and timing of deliverables vary.
• Quickly implement good ideas rather than waiting for perfect timing.
• Developing marketing plans requires learning and knowing your business’s strengths, weaknesses, opportunities, and threats.

Components of a Marketing Strategy

• Craft clear goals, choose tactics matching customer journeys, and schedule details.
• Collaborate across teams towards unified business aims and connect marketing to overall business direction.
• Detail important customer relationships to create, research target markets and competitors thoroughly, and measure results to refine approaches.

Time Frame for Marketing Plans

• An annual marketing plan for a Fortune 500 company takes longer than a short-term plan for a small company.
• It takes about 1-2 weeks for short-term plans and 2-4 weeks for longer-term plans.
• Defining your target market, messages, and timing takes weeks to months depending on scope.
• Producing quality content consistently is crucial to rapid value.

Content Marketing Strategy Development

• Understand why you’re creating content and set quantified goals.
• It takes 1 to 6 hours to create content.
• Determining what your organization wants is critical to understand timing before generating results.

Digital Marketing Strategy

• Digital marketing is a long-term strategy, taking months for positive results.

Marketing Strategies and Tactics

• Consider how each strategy and tactic contributes to business plan objectives and sales, aiming to increase desired results.