Gym Membership Statistics
The average gym has 1,000-10,000 members. However, only 20% of members are active daily due to capacity limits of 300-500 people.
Gym Management and Practices
Gym owners often sell more memberships than gym capacity. The average boutique gym under 4,000 square feet has 100-500 active members. The space requirements are: free weights need 20-50 square feet, treadmills 30 square feet, stations 50-200 square feet.
Factors Affecting Gym Success
Reasons for gym failure include undercapitalization and lack of business expertise in sales, marketing, and strategies. Many new owners wrongly assume the gym will sell itself.
Effective Gym Practices
A 10×10 foot room is a good size for a home gym. Members who attend frequently tend to retain memberships long-term. Strategies to increase attendance include: group classes, challenges, and loyalty programs rewarding attendance.
Gym Membership and Financial Trends
The average churn rate where members cancel is 28.6% per year. Of those who attend, 49% go consistently. 18% attend regularly compared to non-members averaging 24 visits per year. On average, Americans aged 18-24 years retain memberships for 2.7 years. In 2020, 7 major fitness companies filed for bankruptcy in the US. About 50 million Americans belong to gyms, a 10% increase in 3 years. Americans spend $155 per month on fitness. Although building a home gym has high start-up costs, it saves money long-term compared to paying $175-$250 in monthly gym fees. Opening a gym costs $112,000 yearly.