How Many Times Can You Change Amazon Seller Name?

How to Change Your Amazon Seller Name

Follow these steps to change your seller name on Amazon:

  1. Log in to Seller Central
  2. Click "Settings"
  3. Click "Account Info"
  4. Click "Seller Profile"
  5. Edit store name
  6. Click "Save"
  7. Confirm change across account
  8. Update branding elsewhere

Contact Seller Support if you need help. Align naming across platforms for consistency.

Can You Change Your Amazon Seller Display Name?

Changing your Amazon display name, aka seller/store name, is simple.

  1. Tap “Your Seller Profile” or click Seller Information
  2. Click Edit and change your Display Name

Importance of Your Amazon Seller Name

Your seller name or store name plays a vital role in branding. It leaves a memorable impression on customers and distinguishes you from competitors. Register your account with a relevant and memorable name.

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