Drive-In History and Decline
In 1933, a movie ticket cost $6.14. By 1937, the cost dropped to $3.97 as Americans struggled to afford nights out. Malcom Green said drive-ins declined due to real estate development, faded novelty of cars, smaller traditional families, and competition from mall theaters.
Drive-in popularity spiked after World War II, reaching a heyday in the late 1950s to mid-1960s. They became an icon of American culture, a weekend destination for parents, children, and teenage couples.
Drive-In Economics and Resurgence
In 2020, drive-in admission averaged $10 per person, with reduced pricing for children and seniors. Most profit comes from concession sales. Drive-ins can make money by selling tickets and concessions. From a real estate perspective, they offer opportunities for revenue.
Drive-In Experience and Changes Over Time
To hear the movie audio, park in front of the screen and tune your radio to the correct station. In 1950, a new car cost $2,210 on average, while the median family income was $3,319. Car prices increased in the 1950s, but not as fast as family incomes.