Billboard Advertising Costs
The cost of advertising on a billboard in the UK can vary according to several factors, such as the size of the billboard, the location, and the duration of the campaign. Typically, a standard billboard costs £500-£600 for two weeks, while smaller advertising panels like bus stop shelter advertisements cost £240-£270 for the same period. A standard 48-sheet billboard in a prime location could cost around £20,000 for a two-week campaign.
Digital vs. Traditional Billboards
With technological advancements, digital billboards, which were once exclusive to big global brands with substantial marketing budgets, are becoming more prevalent. These cost between $1,200 and $15,000 per month but are more expensive than traditional billboards. On average, traditional billboards cost between $750 per month and $14,000, depending on several factors.
Mobile billboards are another option, which move with vehicles, potentially increasing the chance to be seen by a target audience.
Cost Breakdown
Factors affecting the cost include:
- Location
- Design work
- Setup
- Rental period
Typical two-week rental costs in specific UK cities (exclusive of VAT):
- London: £336
- Birmingham: £336
Additionally, the cost to advertise in London varies greatly. For example, the average cost of a 4m x 3m billboard in a busy area is approximately £3,500 per month, and advertising on a London bus can range from £800 to over £4,000 per month. The average cost of a 4m x 2m advert on the side of a bus in a busy area is around £2,500 per month.
London-specific billboard costs for a digital 48-sheet are about £1500+vat per two weeks, compared to a traditional 48-sheet at £500+vat per the same period.
Advertising on the London Underground
The London underground offers opportunities for outdoor advertising, reaching over 4.8 million passengers a day, making it a popular choice for a wide range of businesses, from small local start-ups to established international companies.