Court filings show Fleet Feet has spent about $1.9 million on advertising and marketing since Sept. 14. During the same period, Fleet Feet’s franchisees and affiliates earned more than $940 million in revenue.
Fleet Feet’s Beginnings
The first Fleet Feet store opened in 1976 in Sacramento, California. Fleet Feet has been outfitting runners with gear and knowledge ever since.
Business Model and Growth
- Fleet Feet provides franchisees an exclusive territory to operate, extensive training of 45-142 hours, best practices, and a network of successful partners.
- Fleet Feet added 43 stores over 2 years, both franchises and company stores.
- The initial franchise fee is $38,000, with a royalty fee of 4%, and a marketing fee of 0.25%.
The faster a pressure washer’s rating, the greater its cleaning power. An electric pressure washer will take longer to wash a concrete driveway than a gas model. If you have a large driveway with stains, more power speeds the job. Prices range from $105-$120 for 80% of shoes purchased, and $140-$155 for the rest. Fleet Feet takes 3D measurements and gait analysis to ensure customized shoe and gear fits via its FIT ID® process.
Fleet Feet increased purchases from 112 to 3,477 and grew revenue from $5,808 to $384,884 in one year, achieving a 34.54X return on ad spend and 10.32X ROI. Fleet Feet embraces an "always on" social media approach, particularly on platforms like Facebook, Instagram, and YouTube, to guide investments effectively.