How Much Does It Cost to Advertise a Game on Youtube?

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YouTube Advertising Costs

YouTube video ads cost $0.10 to $0.30 per view or per click. Reaching 100,000 viewers costs $10,000 – $30,000. Most companies invest over $10 each day on YouTube ads. On average, YouTube ads cost $5,000 considering shooting costs and advertising. In-stream ads cost $0.10 to $0.30 per view based on audience and goals.

Tips for Your Ad Campaign

  • Determine whether to produce your ad in-house or outsource production. In-house production allows you to fully control concept, video, and distribution. Outsourcing may save costs.
  • Be realistic about advertising goals before starting a campaign. Set a goal to maximize results while controlling costs.
  • Utilize YouTube’s audience size and targeting options for reaching your target audience. Key advantages of YouTube ads include:
    • Almost one-third of Internet users visit YouTube.
    • Mobile YouTube ads hold better attention than TV ads.
    • Most 18-44 year old American Internet users visit YouTube.
    • 68% watch YouTube videos before purchases.

YouTube’s Monetization and Payment

  • YouTube doesn’t pay a fixed amount for ads. Rates per ad view range from $0.01 to $0.30, averaging about $0.018.
  • Two types of ads can show on videos: Cost-Per-Click (CPC) and Cost-Per-Mille (CPM), with payment usually through AdSense.
  • Highest-paid YouTubers like Mr.Beast, Jake Paul, and Markiplier earn significantly more than the average YouTuber.
  • Multi-channel networks (MCN) operate separately to pay their affiliates.
  • Revenue Per Mille (RPM) is what creators earn after YouTube’s cut from CPM.

Understanding Ad Pricing on YouTube

  • YouTube follows a cost-per-click and cost-per-view pricing model.
  • Set a daily budget, starting at $10 per day, and adjust based on experimentation.
  • Engagement with ads determines payment, such as watching a skippable ad for 30 seconds or clicking a Call to Action.
  • You’ll find about 2.4 billion active users and about 1 billion monthly viewers on YouTube, making it a powerful advertising platform.
  • YouTube allows advertisers to measure ROI and only requires payment when there is engagement with the ad.

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