Digital billboards cost from $1,200 to over $15,000 per month. The cost varies depending on a number of factors including size, location, screen technology quality, and the duration of the display.
Key Factors Affecting Price
We are going to walk you through the factors playing a part in cost:
- Location: Geographical considerations impact cost. For instance, prices for a standard billboard in New York City start at around $25,000.
- Size: Different dimensions play a role in costs, for example, a 14×48-foot billboard costs $2,500-$4,000, while a 24×60-foot billboard can cost up to $8,000.
- Technology: The quality of screen technology also affects pricing.
- Duration: The length of time your advertisement is displayed can influence the cost.
- Visibility & Traffic: Billboard companies pay landowners based on these factors.
Comparison and Profitability
When judging the profitability of a digital billboard, it’s important to balance the upfront cost against the long-term return on investment (ROI). Digital billboards are particularly suitable for companies seeking geographic marketing with a broad appeal, such as a local restaurant aiming to attract regional customers.
It’s crucial to ensure that your choice is aligned with your geographic marketing goals before you commit. Digital billboards offer a high-visibility option but are typically more expensive than traditional forms of advertising.
(LED billboard pricing and repeat sentences regarding cost, location, size, technology, visibility, and traffic were removed to avoid redundancy.)