A Doing Business As (DBA) allows sole proprietors and partnerships in Arizona to operate under a different name. This gives business names more flexibility without owners’ names.
To register a DBA in Arizona, file an online Trade Name Application with the Secretary of State. Registration is $10 for 5 years. Processing takes 2-3 weeks. Expedited processing is available for an additional $25 fee. An LLC can register multiple DBA names.
Important Steps for DBA Registration
- Search available names.
- File the form.
- Pay $10 fee.
- Receive registration in 2-3 weeks.
- Pay $25 more to expedite.
DBAs allow alternate business names without formal business structures. However, they risk personal liability if sued. First, search available names, which can’t have legal entity words. Then file and pay fees.
A DBA establishes branding but lacks protection from others using your name. It also does not shield assets. Formal structures like an LLC better protect you.