The cost to open an Orangetheory Fitness franchise ranges from $200,000 to $600,000 or more. The total investment needed typically ranges from $500,000 to $1 million. Before investing, research the concept and weigh the risks.
Orangetheory focuses on high-intensity interval training that alternates intense activity with more relaxed periods. It grows quickly as people want challenging, results-driven workouts. Franchisees can profit by selling memberships at various pricing tiers.
The initial franchise fee is $49,500. The company approves site submissions for studio locations, of which there are over 600 currently. The average gross revenue per franchise owner was over $1 million in 2019 based on 750 locations. There is variation based on factors like location and studio size.
The total investment to launch a franchise ranges from $327,600 to $634,100. This includes the $39,500 initial fee. Owners have potential to profit through membership sales. Orangetheory is an intense but beginner-friendly interval workout split into sections on a rowing machine, treadmill, and floor. Its growth shows consumer demand for challenging group fitness.