Billboard Costs and Options
It costs from $5,000 to $50,000 per day to put up an advertisement in Times Square. For the largest billboard, it can cost up to $3 million per month to advertise. Whether interested in digital billboards, static billboards or solar kiosks, advertising in Times Square is accessible to companies of all sizes.
For a year, it can cost between $1.1 and $4 million to buy advertising space in Times Square. There are 238 billboards on the square which are almost always booked throughout the year.
Physical billboards cost from $750 to $14,000 a month (or more, depending on the market). Digital billboards cost as low as $10 a day per 10-second “blip” with Blip Billboards, or for dedicated digital billboards, from $1,200 to over $15,000 per month.
Billboard Locations and Costs
Across a 125,000-square-foot screen at 1535 Broadway, which is North America’s biggest and most expensive billboard, hyperrealistic waves seem to be contained inside a glass box.
The most popular one is at the intersection between Seventh Avenue and 47th Street. Factors like your ad’s duration, the time of the year, and the billboard size can affect the cost.
The cost of a billboard in Times Square can range from $25,000 to $2 million a year, depending on the size and location of the sign. The cost of a large, digital billboard can be even higher. With an estimated 1.5 million visitors a day, Times Square is a heavily trafficked tourist destination.
The enormous digital billboard screen at 1535 Broadway costs $625,000 per week on average. If running an advertisement for the entire month or four weeks, the total expenditure will be as high as $2.5 million.
Example of Advertising Campaigns
To launch the high-powered hybrid-electric BMW XM series, BMW chose to create the world’s first automotive animation on a 14,000 square foot 3D billboard above the EDITION Hotel at the corner of 47th Street and Seventh Avenue in Times Square. This impressive 3D animation showcased the BMW XM slowly driving out of a garage, seemingly over the heads of passersby.