Cost and Budgeting Considerations
The cost can vary from $10,000 to $100,000 depending on size and scope. Key expenses are licensing fees, permits, and equipment.
Getting Started and Equipment Selection
Ready to get started? Broadcast method and equipment choices dramatically impact costs. Larger budgets needed for FM/AM due to licensing. But reach is limited. Internet radio needs less investment as licenses cheaper. Plus, global audience potential.
Breakdown of Opening a Station
Between $0-$37,876, averaging $19,815. Minimum: $0. Maximum: $37,876. Average: $19,815. Breakdown:
- Popular local stations earn over $60 million in ad revenue yearly.
- Is it legal to operate your own station? No, even at very low power.
- Average broadcast tower under 100′ is $5-10,000 installed.
- Major online station costs and free alternatives:
- USB mic for vocals
- Computer, USB mic for minimum viable setup
- USB mics suitable for low budgets
Essentials for Launch
- Mixing board
- Microphones, headphones
- Media server, scheduler
Income Sources and Licensing
Factors like audience, programming costs, and advertisers determine profit. Licensing fees vary by location, audience, and capabilities. Can range from $500 to over $1 million.
Ongoing Expenses
Include regulatory fees, equipment maintenance, staff payroll. Plan and budget carefully.
Starting Your Own Radio Station
You can start internet radio for almost nothing using existing equipment. Only costs are programming time and money. Under $15,000 gets a low-power FM station fully equipped.
Steps to Launch Your Station
- Set up your station, time zone and user roles
- Add DJs or managers
- Upload audio
- Create your first show
- Make playlists and smart blocks
- Add content to your show
Operating Costs and Leases
Rent costs for your radio station significantly depend on your location. A lease in Manhattan could cost over $80,000/month, while in other states, it could be less than $1,000/month.
Initial Investment and Technology
To start an internet radio station, you need: a computer, an internet connection, and a radio host.
Profit and Regulatory Considerations
The exact profit of your radio station will depend on factors like audience size, programming cost, and advertisers. It is crucial to adhere to regulatory requirements for operating a radio station.
Launching a Radio Station
Starting an online or FM radio station takes work, but can be rewarding. With planning and persistence, you can build a successful station.
Launching a Small-Scale FM Radio Station
You can launch a small-scale FM radio station in the U.S. for about $20,000.