Billboard advertising space is booked on a 4-week basis, with rates increasing with longer reservations. Costs range from $150 to $65,000+ per month, depending on factors like location and size.
To calculate a billboard’s value, estimate its potential annual income based on factors like average annual income, which ranges from $24,000 for rural billboards to over $15,000 for digital billboards.
Ownership and Income Opportunities
Companies have the right to decide what messages are displayed on billboards, as protected by the First Amendment. Owners can buy existing billboards, place new ones on their land, or lease the rights to erect a board for advertising income. Average covered billboards make over $10,000 per year in rent, but hidden costs and hurdles exist.
Start small by leasing one or two smaller, cheaper billboards first, with options ranging from mobile billboards costing $800 to $3,600 to electronic billboards earning $300 to $30,000+ per month.
Lease Terms and Considerations
Billboard costs range monthly from $150 to $65,000+, with rates influenced by factors like location, size, and reservation length. Companies have the final say on the displayed messages, while the First Amendment permits free speech but does not guarantee the placement of any message on a billboard.
Leases typically run for five to twenty years or longer, with rent prices quoted in 4-week periods instead of months. It’s essential to consult legal and financial advisors to ensure favorable lease terms and consider inflation over the lease period.