Cost and Legal Protection for Trademarking
The cost to trademark a logo with the U.S. Patent and Trademark Office (USPTO) is $275–$660 as of June 2020, plus legal fees. Registering a trademark with your state is cheaper but federal registration offers more legal protection.
Importance of Trademarking
Trademark your logo to protect it from being stolen. Logos are trademarked, not copyrighted. Legal rights to a logo are retained even if it’s not trademarked.
Benefits of Unique Trademark Names
The Salt Mountain is a unique name in trademark class 12, standing out from conventional names and being more memorable, giving a competitive advantage.
Trademark Process and Protection
- Specify a “filing basis” when filing a trademark with the USPTO.
- Use our Trademark Search Tool to find the class number.
- Registering a trademark confers exclusive rights upon the owner for the registered products or services.
Importance of HTTPS and Service Marks
- HTTPS ensures secure connections to websites.
- Service marks are commonly used but do not always have trademark protection.
Consequences of Trademark Infringement
Infringement can lead to consumer confusion, damage to reputation, and financial losses.
Wisconsin Trademark Filing
How do I get a trademark in Wisconsin?