Trademarking your business name protects it from unauthorized use. A trademark helps identify your products and services and distinguishes your business from others.
Key steps to trademark a business name:
- Search existing trademarks
- File the application
- Determine trademark eligibility
- Choose an appropriate trademark type
For example, Robert wants to start a wine bar called ROBERT’S BOOKS AND WINE. To protect the name, he should:
- Conduct a trademark search
- File a trademark application
Registering a trademark gives exclusive national rights to the name and makes international applications easier. It’s crucial to thoroughly search existing trademarks first. Registration can take up to 6 months, and correct classification protects your brand.
A good name builds brand awareness and attracts customers. Without a trademark, you risk losing your name and business. You can’t trademark everything, but protecting your brand name and logo is essential. They help consumers identify your company and ensure your unique identity in the marketplace.