Lebron James has an estimated lifetime endorsement deal with Nike worth over $1 billion. This is one of the largest endorsement deals in sports history. In June 2018, Lebron signed a 15-year extension to his initial deal with Nike, reportedly worth $30 million annually.
Lebron reportedly earned between $15 million and $20 million a year under his former 2010 deal with Nike. His first Nike deal was worth $90 million over seven years.
James signed a four-year contract with the Lakers in 2018 worth $153 million. He has the highest all-time contract earnings in NBA history, thanks to endorsements over the years.
At 18, Lebron signed a seven-year $90 million endorsement deal with Nike, making him the highest-paid player in the NBA. In 2016, James signed a “lifetime” contract with Nike worth over $1 billion.
As of July 2020, LeBron James’ net worth is estimated to be $480 million. He has earned his money not only through his massive NBA salary but also through massive endorsement deals from major companies in the United States.