Understanding Copywriting Rates
When figuring how much to charge, leverage your experience, knowledge and professionalism. Simply responding to a client email could mean an extra $1k in business.
Factors Influencing Charges
Experience is one of the most important things to keep in mind when it comes to copywriting rates. It’s probably unsurprising that the more copywriting work a writer has completed, the more experienced they become in their profession and industry specialisation.
There are many things that will determine how much you should charge for copywriting. You can start by charging low rates until you build up a client base, then increase your prices as more money flows in.
Pricing Strategies and Guidelines
Let’s dive in! Below is a summary of copywriting rates depending on the type of project:
- New writers: $25 to $30 for a 1000 word article
- Hourly rates:
- New copywriters: $70–$100 per hour
- Mid-level copywriters: $100–$130 per hour
- Top-level copywriters: $130–$240 per hour
For email list management, typically charge between $20 -$40 per hour depending on project size and scope.
The cost of a copywriter is calculated according to the amount of work involved. When setting your copywriting rates, consider your level of experience, industry expertise, project complexity, desired turnaround time, and the value you bring to clients.
I recommend avoiding charging by the word or by the hour as this can negatively impact your business. Instead, make sure you’re getting paid for the value that you bring rather than just a set number of hours.
Pricing Models and Approaching Clients
Deciding how much to charge as a copywriter is one of the greatest dilemmas newbies face. Look into the copywriting fees charged by others for guidance, but keep in mind these prices are just estimates.
Your copywriting rates depend on your pricing model, experience, and market rates.
Setting Income Goals and Pricing Yourself
What Are Copywriter Income Goals? Determine your own income objectives. Do you intend to achieve six figures annually or just looking for additional spending money each month?
AWAI’s Copywriting Pricing Guide is an excellent free resource that will give you a breakdown of how to price common copywriting projects.
Freelance Copywriting Success
Building a freelance copywriting portfolio from scratch involves identifying problems you can solve, helping local businesses, and establishing your niche. Consider whether you prefer freelance copywriting or on-staff positions, as every project will be different.
Early in your career, you’ll undergo pricing "trial and error." However, persistence will lead to control over your career and finances.
Starting Out as a Copywriter
How much should you charge for freelance writing? Set your rate before sending out your first proposal, and consider creating a rate card before you start marketing yourself.