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Billboard Cost Factors
- Design costs range from $150 to $500 per hour.
- Vinyl costs $1 to $1.50 per square foot.
- Constructing a physical billboard costs $26,000 to $300,000.
- A digital billboard campaign ranges from $1,000 to $5,500 for four weeks.
- Fee for billboard design depends on various factors.
Considerations for Billboard Advertisement
- Billboards stay up at least four weeks, often longer.
- Location in high foot traffic areas increases cost.
- Larger boards cost more than smaller ones.
- Digital boards offer flexibility in messaging.
- Physical boards work well with image-focused ads.
- Duration of ad campaign impacts cost.
Key Steps in Designing a Billboard
- Design costs $150 to $500 per hour.
- Billboards typically remain up for four weeks or longer.
- Foot traffic influences audience reach.
- Larger boards come with higher costs.
- Digital boards allow for adaptable messaging.
- Physical boards are suited for image-centric ads.
- Cost is influenced by the length of the campaign.