Direct Mail Frequency Recommendations
To stay top of mind with your clients, the Direct Marketing Association (DMA) recommends mailing every 21 days. Consistency is key in a successful direct mail campaign. This marketing tool can increase brand awareness.
- Sending more than once a week can make the recipient feel overwhelmed.
- Test your mailing thoroughly or consult experts for the best practices in your industry.
- Re-sending the same offer won’t contribute to a favorable response.
Optimal Email Frequency
Understand your audience to determine the optimal email frequency. Most companies send at least one to two emails a week.
- Only 9% of companies say every email sent is relevant to each recipient.
- How often subscribers want emails depends on your list, content, and the time of year.
Direct Mail Effectiveness
Statistics show that most deals come at or after the 5th mailing. Consider your campaign objective, budget, and market to build your testing strategy.
- Industry best practices support multiple touchpoints with audiences when using direct mail advertising.