How Profitable Is a Home Staging Business? Home Staging Industry Overview

The average Canadian home stager earns about $39,000 per year, while the national average is $53,556. In 2022, 22% of Canadian and US homes sold were professionally staged, selling 15-20% over list price. Staged Canadian homes sell up to 11 times faster. Stagers showcase homes via quality furniture from Toronto companies, and staging time and extra furniture determine costs. Consider rental/purchase costs before staging.

Toronto costs for home staging range from $500-$5,500, which is about 1-3% of the list price. Staging part of a home proves to be effective, with staged homes selling 3% over the anticipated price. The diversity in cost allows flexibility in staging budgets both for partial and full home enhancement.

Profitability and Business Operation

Are home staging businesses profitable? They can be very profitable, with proper planning, execution, and hard work. Home stagers build an inventory of furniture and decorative items, and services can be in demand in any real estate market condition.

Home staging businesses can enjoy ease of marketing through networking with real estate agents, mortgage brokers, and other real estate professionals.

Starting a Home Staging Business

Starting a home staging business is challenging, requiring diligence, preparation, and knowledge. A step-by-step guide is essential for an entrepreneur’s journey to a successful home staging business. There are both pros and cons, and it is imperative to weigh them before starting.

In-house stagers work for real estate agencies or businesses, and pursuing a full-time job in this field necessitates a portfolio of work, training, and experience.

Home staging expert Debra Gould created the Staging Diva Home Staging Business Training Program to mentor others. However, it is essential to note that while it is easy to become a home stager, building and growing a successful business is much more challenging.

Experts in home staging earn over $20 an hour, with an average yearly earnings of $49,616, and some making up to $80,500. Home staging is a lucrative field; sellers can profit significantly by employing stagers. Stagers are encouraged to charge over $30 an hour since too low fees may attract undesirable clients.

Stagers make homes appealing, helping buyers visualize the properties as future homes. The demand for home staging services is on the rise. Factors that impact a stager’s pay include experience, certification, endorsements, and being bonded.

Home staging not only yields a high return on investment but also accelerates sales and assists homes in selling closer to the asking price, making the process less stressful for sellers.

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