Basil is a staple in the culinary world and often regarded as the most popular culinary herb. Its consistent demand from consumers makes it appealing to growers, especially because producing basil during colder months can result in higher prices. High-end retailers sometimes offer basil for $3-$4 per ounce, or $50-$60 per pound. Moreover, basil is not only profitable but also beneficial for health, as it can help regulate diabetes, support liver function, detoxify the body, and alleviate tummy upset.
Growing and selling culinary herbs can be a profitable endeavor with proper market research and succession planting for a constant supply. Herbs like basil, dill, and parsley can be sold to restaurant chefs who often purchase them in bulk. Moreover, rosemary is an herb that’s profitable and easy to grow, making it an excellent choice for those looking to start an herb business. Another profitable opportunity lies in selling potted basil plants, as many customers prefer purchasing a plant ready to be used over seeding their own.
In addition to fresh herbs, there is a high demand for bottled beverages with basil seeds. Business reports indicate a positive market trend and feasibility for basil seed processing businesses.
The versatility of basil allows for various selling strategies:
- Greenhouse basil production can be lucrative, especially during off-seasons when prices for locally grown field-produced basil drop due to high availability.
- Selling potted basil plants can cater to a segment of customers who prefer buying live plants. These can be sold directly from home, at farmers’ markets, through local greenhouses or nurseries, and even online.
Growing basil can be both lucrative and rewarding, with its top-ranking position among profitable spices. The key to success in the herb market includes understanding the dynamics of supply and demand, strategic planting and harvesting, and exploring various sales avenues.