Baskin Robbins Franchise Overview
Baskin Robbins is a popular ice cream franchise. The average investment to start ranges from $293,840 to $626,360. The franchise fee is $25,000. Units can expect gross sales of $420,000 to $1,400,000 yearly with a 20% profit margin.
The chain has different franchise models for investors. Franchisees can choose traditional or non-traditional locations and operate kiosk, parlor, or lounge programs. Baskin Robbins offers a wide range of products, including ice cream flavors, cakes, waffles, and more.
Company Background and Performance
The company started in 1945 and operates in over 50 countries with around 7,700 locations. Approximately 2,500 stores are in the U.S. Baskin Robbins has seen global sales of $2,372,979,252, with U.S. sales reaching $686 million in 2022.
Baskin-Robbins is considered the largest ice cream parlor chain globally. Despite the pandemic, revenue only declined 4% thanks to delivery and takeout. In 2018, they ranked #41 on Entrepreneur’s Franchise 500 list.
Profitability and Revenue Potential
The franchise is highly profitable due to variety and quality offerings at a reasonable rate. Baskin Robbins garners higher profitability at low investment. Profit depends on location type, owner’s skills, and time invested in the franchise. The return on investment varies depending on franchise type and location, generally taking about 3 years from opening.
On average, a Baskin Robbins franchisee can expect to earn around $250,000 to $500,000 in annual revenue. The net worth requirement is $250,000, and the initial franchise fee for opening a location is $25,000 for a 20-year term.