DJI emulates Apple’s ecosystem. Apple has started selling DJI drones, fitting perfectly into their product lineup. People who buy DJI products often use Apple devices to shoot and edit drone footage. This cooperation indicates DJI’s ambition to position itself similarly to Apple.
Strategic Implications
If Apple invested in DJI, it could lead to new innovations, greater exposure for DJI, and deeper integration with the Apple ecosystem.
Regulatory Hurdles
As of June 2022, DJI is on a US Entity List which prevents US companies from selling technology to DJI. Moreover, Congress is considering a law that would ban government purchases of Chinese drones for 5 years starting from 2023.
DJI’s Market Position
DJI products resemble Apple’s in quality and innovation. Despite concerns about similarities, DJI’s drones surpass competitors in areas such as flight performance, aesthetics, and affordability.
Confidential Ownership
The full ownership details of private DJI remain confidential.