Logo Design and Branding
How well do you think you could draw famous logos from memory? In a survey conducted by Signs.com, 156 Americans between ages 20-70 were asked to draw 10 famous logos from memory, without any visual aids. The results were hilarious, with people struggling to recall even simple logos accurately. As the article notes, logos we’re exposed to more often tend to be easier to picture and redraw. But even then, some logos are so complex that it’s nearly impossible to perfectly recreate them without reference. Ultimately, the simplest logos composed of basic shapes and single colors were the most accurately sketched from memory. This little game shows how important repetitive exposure is for a brand and its logo to truly stick in consumer memory.
Using Brands in Art
Can you use brands in your art? You can use licensed brands and logos and sell that artwork. Trademark infringement is when you use a brand or logo on a product that competes.
Benefits of Branding for Creative Entrepreneurs
What will spending time on your brand do for you as a creative entrepreneur to grow your business? Ten reasons branding is important for creative individuals:
- Branding represents you in the best possible way. Have incredible talent but if you don’t have a strong brand, people are missing out on the best version of you. If your brand is one people don’t connect with or find confusing, it takes away from your work.
Trademarks and Logos
Is it legal to draw logos? To use anyone else’s drawing as a company logo is not wrong. But it won’t be unique. Also, it would not be related to your company product. If the logo is related to your product and graphic design is also attractive you can take but you have to take permission.
Trademark Registration and Logos
Once you’ve uploaded the proper documents, you’ll be on your way to registering your trademark and protecting your brand. First, let’s talk about logos and specimens and the difference between the two. In contrast, a specimen is an image depicting your trademark name or logo in use and in conjunction with the goods or services you’re registering. When you register your logo as a trademark, it signals to the market that you consider your logo to be a valuable business asset which is worthy of protection. Registering your logo ensures that you can enjoy exclusivity and protection for your brand.
Illustrators and Copyright
Illustrators are in demand across a variety of industries, but it is usually up to the illustrators to create this demand. Illustrators need to not only be good artists but also be business-minded and good at promoting themselves to others. Do I need an illustrator for my children’s book? Almost always: no. Photographs can be copyrighted. A drawing made from a copyrighted photograph is a derivative work; such a drawing can be published only if the copyright owner of the underlying photograph has given his express consent.