Introduction to Lazada
Lazada is an eCommerce platform in Southeast Asia, often referred to as the Amazon of South-East Asia. Launched in 2012, Lazada operates in Indonesia, Singapore, Vietnam, Philippines, Thailand, and Malaysia. It is one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers and 50 million annual active buyers. Lazada Marketplace provides various services to sellers like secure payment options, customer support, distribution network, and analytics to enable them to sell more. Becoming a Lazada seller expands business to Southeast Asia’s growing e-commerce market.
Growth and Market Presence
- Lazada is expected to gain 300 million customers by 2030.
- Thailand’s e-commerce industry continues rapid growth, with consumers spending over $2 billion online in 2017.
- Southeast Asia’s online economy hit $100 billion in 2019, and is estimated to triple by 2025.
- The region has a young population with high internet and smartphone penetration, making it a target for cross-border sellers.
Business Model Evolution
Lazada started as a B2C model but transitioned to a B2B2C marketplace within a year. It evolved and adopted varying strategies to navigate complexities. With no early competition, it established itself on mechanisms similar to Amazon and Alibaba.
Providing Services to Sellers
Lazada Marketplace provides services like secure payment options, distribution network, customer support, and analytics to sellers. Sellers can sell products across categories like health, beauty, fashion, home appliances and more, expanding business to Southeast Asia’s growing e-commerce market.