Is Motorcycle Riding Declining?

Motorcycle Safety and Sales Trend Analysis

• Newer motorcycle models have more safety features.
• Motorcycle retail sales increased in 2020.
• Harley-Davidson sales declined in 2019.

Factors Affecting Motorcycle Industry

• The median age of motorcyclists is increasing.
• Nice weather and lockdowns increased new motorcycle registrations.
• More households own motorcycles now.
• Aging customers and less new riders challenge motorcycle companies.
• Inviting more women to ride is an opportunity for growth.

Considerations for Motorcycle Enthusiasts

• Motorcycles reduce stress hormone levels.
• Motorcycles can strengthen or weaken love for riding.
• Balancing motorcycles needs practice.
• Buying and maintaining motorcycles is expensive.
• Motorcycle training builds confidence and improves safety.
• Motorcycles offer less protection in crashes than cars.