Is Rockstar Energy Drink Owned by Rockstar Games?

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Rockstar Energy

  • Creation and Acquisition
    Rockstar Energy is an energy drink created in 2001 by Russ Weiner. As of 2020, PepsiCo acquired Rockstar Energy for $3.85 billion.

  • Market Share and Composition
    Rockstar Energy contains 160mg caffeine per can, the same as Monster. Rockstar Energy now has a 10% market share of the global energy drink market.

Brand Relationships

The brand similarities with Rockstar Games aim to appeal to young, adventurous consumers. Rockstar Energy has sponsored some Rockstar Games events. However, Rockstar Games stated they do not endorse or affiliate with Rockstar Energy Drink.

Company Comparison

Rockstar Games started in 1998. It is owned by Take-Two Interactive and based in New York City.
Rockstar Energy started in 2001 and is based in Las Vegas. The two companies have a mutual agreement not to enter each other’s markets.

Ownership

  • Rockstar Energy
    Is Rockstar Energy owned by Rockstar? No. PepsiCo acquired Rockstar Energy for $3.85 billion in 2020.

  • Rockstar Games
    Who are Rockstar owned by? Rockstar Games is owned by Take-Two Interactive.

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