Greeting Cards Market Overview
The global greeting cards market is estimated at $15.9 billion in 2022. In the United States, Christmas is the largest card-sending holiday with approximately 1.3 billion cards sent annually.
Selling Greeting Cards Online
With the rise of online marketplaces and social media platforms, it has become easier than ever to reach a wide audience and sell unique designs. Here are some tips on maximizing profits when selling greeting cards online:
- Choose a Niche
- Methods for Selling Cards Online
- Fulfill custom greeting card requests on freelance sites.
- Upload designs to print-on-demand sites like Zazzle.
- Sell handcrafted cards on Etsy or another marketplace.
- Build a website to sell your cards.
Making Money with Greeting Cards
Making and selling handmade greeting cards provides the opportunity to earn extra income. Most small card businesses fall between earning a few dollars to over $45,000 per year.
How to Sell Greeting Cards Online
5 methods for creating and selling cards online:
- Upload designs to print-on-demand sites like Zazzle.
- Sell handcrafted cards on Etsy or another marketplace.
- Build a website to sell your cards.
- Sell messages and designs to existing greeting card companies.
- Fulfill custom greeting card requests on freelance sites.
Tips for Profitability in Greeting Card Business
Strategies to improve profitability include focusing on personalization, adopting digital marketing, and monitoring industry trends.
Choosing the Right Paper Weight
The 80 lb card stock is recommended for DIY invitations, card making, scrapbooking, flyers, business cards, and more.
Greeting Card Business Tips
- Plan your greeting card business.
- Form your business into a legal entity.
- Register for taxes.
- Open a business bank account and credit card.
Is Greeting Card Industry Profitable?
Greeting card businesses can be profitable, especially when targeting specific niches and markets.
Industry Insights
People will still buy printed greeting cards, making it a sustainable income source once a market is established.
Market Demand for Greeting Cards
Despite the rise of digital alternatives, printed greeting cards sell well for various occasions, showcasing the continual demand for tangible cards.
Top Selling Cards
Popular cards include birthday, wedding, get well, sympathy, and friendship cards. Seasonal cards like Christmas, Hanukkah, and New Year also sell well.