The Future of Radio
The future of radio is brighter than most believe. We are currently seeing an increase in connectivity in American lives. From smart speakers, and smarter cars, to mobile phones, our audiences are craving convenience and connection.
Radio Competitors and Innovations
Some of the most important competitors for FM radio is Spotify, which will put a pressure on radio to maintain and develop music formats. But as long as you can offer quality content, you will have a chance to survive. Related to that, the Finnish and the Danish respondents also emphasized hybrid radio as an important future possibility, since it is a way to integrate broadcast and IP-delivery.
Radio’s Place in the Media Landscape
Today’s landscape is too fragmented. No single media can reach all prospects. Online and radio offer different experiences. Online is immediate; radio connects locally and broadly. Radio also tends to be more “lean back,” relaxing; Web is more “lean forward,” focused.
Radio and Digital Integration
The future of radio will adeptly blend broadcasts and digital innovations. AI will enable hyper-personalization. Investing in present and future talent is critical to success. Head hunting gets new voices, but interesting people with vibrant personalities also build audiences.
Accessibility and Reach of Radio
Mobile phones make accessing radio easier than ever. Click an app, get your station. Surveys show radio’s average reach is still over 80% for adults. Radio is inclusive across stay-at-home and travelers.
Cognitive Radio Technology
Cognitive radio technology can be applied in wireless communication networks, unmanned aerial vehicles (UAVs), Internet of Things (IoT), and public safety communication systems.
Understanding AM and FM
Radios can be confusing, especially for someone who lacks technical knowledge. Among others, two of the most common terms are AM and FM. FM broadcasting encodes sound by modulating the frequency of the carrier wave. A radio receiver extracts the original program sound from the modulated radio signal and reproduces the sound in a loudspeaker.